Women Who Mean Business Conference & Luncheon

Elevator Pitches that Wow and Convert
with Chala Dincoy
CEO and Founder of The Repositioning Expert (division of Coachtactics)

Did you know that 86% of buyers don’t see any difference between vendors? Did you also know that it takes only 7 seconds to make a first impression? Fortunately, there is a formula to impressing buyers and leaving a lasting impression during those networking events and Sales Meetings. I should know, I’ve spent 20 years buying services for giants like Pepsi, Pizza Hut and Frito-Lay. Now, I teach small business owners how to sell to them.

In this hands-on dynamic session, you’ll:
-Learn the top 3 mistakes business owners make in their pitches
-Find out how to pick a differentiator that will have the buyers’ attention at “hello”
-Re-write your pitch and to try it out on the group in the session

In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.

Attendees can choose between the following breakout sessions:

The Joy First Method™: Your Next Competitive Edge
with Dr. Seema Desai
Speaker, Author & Catalyst

You’re a mission-driven leader who cares deeply about your work—but somewhere between the meetings, metrics, and constant pressure to get it right, the work that once felt meaningful has started to feel heavy. You’re achieving, but at a pace that isn’t sustainable.

In this interactive 45-minute session, Dr. Seema challenges the outdated grind-and-hustle model and shares a new, sustainable approach to success—one that allows you to lead with energy, clarity, and joy without burning out. You’ll walk away with practical tools you can use immediately to support yourself, your team, and your impact for the long term.

Are You REALLY Ready for Self-Employment? Discover Your Readiness Score!
with Jen Shultz
Founder of The Non-Nine-to-Five™

Do you feel a strong pull to start your own business, but find yourself overwhelmed by all the ideas and unsure where to begin? Maybe perfectionism, procrastination, or fear of failure is holding you back. Have you read books, listened to podcasts, taken courses—but still feel uncertain about whether self-employment is truly possible for you?

In this 45-minute session you’ll take the Self-Employment Readiness Quiz, learn what it takes to be successfully self-employed, identify what’s been getting in your way from moving forward, and leave with a next step action.

Join us for what promises to be an inspirational panel discussion with trailblazing women who are breaking barriers and creating meaningful change in their fields. Scroll below to learn more about each of the panelists.

Moderator
Deana Cavanaugh, Round Rock Chamber Chair and Director of Development for Ascension Seton Foundations

Panelists
– Cat Osterman, Olympic Gold Medalist, three-time USA Softball National Player of the Year, and General Manager of the Round Rock-based Texas Volts pro softball team
– Jenny Nagle, Creative and Marketing Director for Global Brands
– Gloria Gonzales-Dholakia, Vice President of Alumni & Public Policy for the Jeremiah Program

Cat Osterman currently serves as the General Manager for the Texas Volts of the Athletes Unlimited Softball League.  As a player, she was a three-time Olympian and four-time All-American.  She pitched for Team USA from 2001 to 2010 and from 2019-2021, and competed in the 2004, 2008 and 2020 Olympics, earning a gold medal in 2004. She earned four National Pro Fastpitch titles and was named Championship MVP three times. A native of Houston and a University of Texas standout, Osterman led the Longhorns to three Women’s College World Series appearances in 2003, 2005 and 2006. She also became the only person to win USA Softball’s National Player of the Year honors three times. Osterman was the champion of Athletes Unlimited’s inaugural softball season in 2020, and finished her professional career with Athletes Unlimited in 2021 before joining the AU Advisory Board in 2023.

Jenny Nagle is a creative producer and marketing director whose work spans fashion, global brand activations, and major sports events. She began her career in New York’s fashion industry working with designers Issey Miyake and Tibi before moving into large-scale productions, including a public garden installation in Times Square created with Gucci and Harper’s Bazaar. In Los Angeles she was executive producer for events, campaigns, and athlete experiences for global brands including adidas, Reebok, and Nike. This work led to her producing Nikes most visible Athlete Experience at the 2024 Summer Olympics in Paris. Today she lives in Round Rock where she is applying her creative background to her family’s real estate business Round Rock Leasing and helping develop a film about Round Rock legend Barbette with an Emmy Award-winning creative team.

Dr. Gloria Gonzales-Dholakia is Vice President of Alumni & Public Policy at the Jeremiah Program, where she leads national strategies elevating the voices and leadership of single mothers and advancing policies supporting family economic mobility. With more than 20 years of experience across nonprofit leadership, education, and civic engagement, she has led several mission-driven organizations focused on expanding opportunity and strengthening communities. Dr. Gonzales-Dholakia also serves as an elected Trustee for Leander Independent School District and was the first Latina elected to the board. She is passionate about advancing economic mobility, expanding educational opportunity, and empowering women to lead in business, civic life, and their communities.

Attendees can choose between the following breakout sessions:

Menopause in the Workplace: Thriving, Leading, and Advocating for Yourself in Midlife
with Karen Cerezo
Founder of Midlife Health Coaching

Navigating perimenopause and menopause while leading a team, running a business, or climbing the corporate ladder can feel overwhelming, physically, mentally, and emotionally. In this session, women will learn practical strategies to maintain energy, focus, and confidence, manage midlife health changes, and become their own strongest advocates. Attendees will leave empowered to not just survive menopause, but thrive not only in the workplace but in all areas of their life.

Power and Likeability, the One-Two Punch of Persuasion!
with Cynthia Oelkers
Founder of Conclaro

Do people like you at work, but don’t take you seriously? Or perhaps people take you seriously, but don’t listen to your ideas and proposals? You could have an imbalance of perceived power and likeability. Learn why we need a healthy balance of each trait and how to increase each one through communication behaviors!

Wind down the day with friends new and old, enjoying a beverage and shopping our fabulous local vendors with something for everyone!

Check back soon for a list of participating vendors!