Preparing for tomorrow’s workforce needs means that Round Rock has to start filling the “occupational pipeline” now. Based on economic trends and feedback from the chamber’s business retention and expansion (BRE) work, a focus on increasing the availability of skilled tradespeople is significantly warranted. For the WROC strategy, skilled trades are defined as occupations that require specialized training for certifications, but not necessarily degrees.
The grant from Workforce Solutions Rural Capital Area (WSRCA) will pay for a strategic social media marketing campaign that will increase awareness about in-demand jobs to Round Rock area students, parents, and educators. The grant period began recently and remains in effect until September 2019. A portion of the grant funds will be used to create new videos for critical skilled trades career opportunities in an effort to educate and inform parents and guardians regarding the value of skilled professions for their children and the community. The overall goal of developing the new videos is to inform and change the negative perceptions parent and guardians may have regarding skilled professions for their children.
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