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Round Rock Chamber Produces Community Entrepreneurship Strategy

REV-UP Round Rock strategy designed to develop entrepreneurial ecosystem

ROUND ROCK, Texas – The Round Rock Chamber today announced that it has produced the REV UP Round Rock strategy, a multi-year framework for addressing Round Rock’s need for a vigorous entrepreneurial climate. As the economic-generation leader for Round Rock, the chamber is uniquely positioned to understand the long-term value of a strong entrepreneurial ecosystem. REV UP Round Rock will drive the organization’s entrepreneurship efforts as a key element of its eight pillars of economic generation. The white paper can be found here.

“The chamber is dedicated to facilitating the development of an entrepreneurial culture in Round Rock and views this strategy as a top priority within our economic-generation efforts,” said Monica Maher, the chamber’s vice president of community enhancement. “The REV UP Round Rock strategy provides us with a game plan for serving as a facilitator and cheerleader of business development resources and services for entrepreneurs along each phase of their entrepreneurial journey.”

To map the current entrepreneurial landscape, the chamber partnered with the McCoy College of Business Administration at Texas State University to provide an unbiased analysis of the existing needs in Round Rock. The third-year Master of Business Administration (MBA) student team interviewed key stakeholders and conducted in-depth research as part of their capstone project which paved the way for the REV UP Round Rock strategy development.

REV UP Round Rock identifies nine strategic components designed to cultivate a more robust entrepreneurial environment that is composed of connections and resources entrepreneurs need to start, staff, and scale their business. The nine recommendations are to:

  • position the Round Rock Chamber as the community’s entrepreneurship hub
  • promote Round Rock as a bourgeoning entrepreneurial locale
  • encourage the development and expansion of entrepreneur support resources
  • ensure the availability of one-on-one advisory services
  • foster a more connected network of entrepreneurs
  • cultivate K-12 partnerships to foster entrepreneurship opportunities for students
  • promote entrepreneurship within higher education institutions
  • establish an Entrepreneurship Round Rock Program
  • develop an entrepreneurship center

“While Round Rock is home to many entrepreneurs who have imprinted the city with business success, our research has identified some gaps in the process for getting good ideas from mind to market,” said Steve Stapp, president & CEO of R Bank and chair of the chamber’s entrepreneurship council. “Bolstering an entrepreneurial mindset is critical to maintaining our economic competitiveness. We are committed to championing the community entrepreneurship strategy to drive results.”

REV UP Round Rock was developed with input from the following individuals:

  • Bryan Bootka – MBA Student; Texas State University
  • Eric Busker – MBA Student; Texas State University
  • Mark Emanuel – General Manager; TechShop Austin-Round Rock
  • Robert Felps – President; World Entrepreneurs Network
  • Laurie Hadley – City Manager; City of Round Rock
  • Geeta Halley – Public Services Manager; Round Rock Public Library
  • John Howard – Senior Manager, Global Public Policy & Government Affairs; Dell Inc.
  • Dick Johnson – Assistant Director; Texas State University Small Business Development Center
  • Jennifer Kready – Founder/Owner; EngageCowork
  • Bronwyn Kutsch – Administration; World Entrepreneurs Network
  • Jessica Lavender – MBA Student; Texas State University
  • Emily Leach – Founder; The Freelance Conference
  • Hall Martin – Founder; Texas Entrepreneur Networks
  • Andy Meadows – Chief Executive Officer; Captix
  • Sarona Saadeh – MBA Student; Texas State University
  • Steve Stapp – President & CEO; R Bank
  • Brad Wiseman – Director of Planning and Development Services; City of Round Rock

About the Round Rock Chamber
The Round Rock Chamber is one of the largest and most active business organizations in Central Texas. Its approximately 1,000 investors collectively employ more than 25,000 people in the area. It is also the region’s only accredited chamber by the U.S. Chamber of Commerce. For more information, visit www.roundrockchamber.org.