Video series aims to change perception of trade careers
ROUND ROCK, Texas – The Round Rock Chamber today announced that it has launched an image campaign focused on educating young people about career options in the skilled trades. A skilled trade is defined as a job that requires some certification beyond high school, but does not require a four-year college degree.
“The chamber is dedicated to facilitating a talent development pipeline for industries in Round Rock and views this campaign as a top priority within our economic-generation efforts,” said Amy Mizcles, the chamber’s vice president of community enhancement. “The skilled trades image campaign is just the first phase of a multi-tiered talent development plan to prepare for the workforce of tomorrow.”
As the economic-generation leader for Round Rock, the chamber is uniquely positioned to understand the short- and long-term impact of a strong talent pool. A key strategy of the chamber is dedicated to educating community members on the need for better career pathways to in-demand jobs. The chamber has produced a multi-year workforce strategy to ensure that there is an ample talent pool from which local businesses can pull. It is divided into four critical areas: replenishing the skilled trades; implementing accelerated certification learning opportunities; increasing direct-to-college enrollment; and supporting ancillary service capabilities. To read the complete workforce strategy, click here.
The Texas Workforce Commission (TWC) reported in its Texas Growth Occupations 2016 Annual Report, that for key occupations, “local supply has at times struggled to keep up with demand.” According to TWC, the state’s construction industry is projected to grow by nearly twenty-eight percent between 2014 and 2024. Specifically, they explain that “the highest demand will be for specialty trade workers to fill positions such as electricians, plumbers, and carpenters.”
“We conducted a survey of students that was initiated in conjunction with Round Rock Independent School District and we discovered that most students do not know what it means to work in skilled trades. Others had the perception that skilled trades are very low-paying, undesirable jobs. Our campaign is centered on defining what skilled trades are and ultimately overcoming the stigma that is associated with many of these careers.” said Scotti Woolery-Price, the chamber’s vice president of marketing. “The series of six short, upbeat videos is being delivered on social media platforms that teens use most, specifically Snapchat and Instagram.”
The chamber will engage local students, parents, and educators through the fall with plans to continue the campaign into the new year.
The campaign was partially funded by a grant awarded by the U.S. Chamber of Commerce Foundation for the purpose of promoting a state-specific web tool aimed at students and adults who are planning to continue their education after high school. The career-focused tool was developed to simplify career pathways to hot jobs in Texas. The interactive website, called Launch My Career Texas, helps students make informed decision about career path options.
The skilled trades image campaign was developed with support from the following:
- Allied Electric Services, Inc.
- Chasco Constructors, LLC
- City of Round Rock
- Jevin Studios, LLC
- Precision Commercial Plumbing
- Round Rock Independent School District
- U.S. Chamber of Commerce Foundation