Round Rock Chamber Announces Expansion of Phlur

Growing innovator of personal care products continues to invest in Round Rock

Round Rock, Texas – The Round Rock Chamber announced today that Round Rock-based Texas Beauty Labs, a division of Phlur, will expand to 44,386 square feet at Settlers Crossing.

Texas Beauty Labs (recently renamed Goodkind) is an existing company in Round Rock with eighty-five employees that is rapidly growing into a significant player in the clean beauty and personal care space, with R&D, product development, manufacturing, branding, marketing, and e-commerce/retail capabilities.

“As a certified B Corporation, PHLUR and our division Goodkind are deeply committed to our community here in Round Rock and our employees who are largely residents of the city. We truly appreciate the support of the Round Rock Chamber and look forward to many years of contributing to the continued success and growth of the Round Rock business community”, said Shawn Freeman, COO of PHLUR.

Phlur plans to invest at least $2 million in facility improvements and $650,000 in business personal property to be located in the facility. Phlur projects that Goodkind will grow to 120 employees in the next five years.

”We are thrilled that Phlur made the choice to expand in Round Rock, said Jason Ball, the chamber’s president and CEO. “One of the chamber’s most important activities is to support the growth of existing businesses. New businesses expanding in Round Rock is great for the local economy because new jobs help to maintain a climate of growth and opportunity for the people of our community.”

A manufacturer of personal care products, Goodkind specializes in custom formulations derived from natural and organic ingredients in an FDA registered facility.

About the Round Rock Chamber

The Round Rock Chamber is the economic generator for its thriving community. Honored with the 2018 Chamber of the Year Award by the Association of Chamber of Commerce Executives for its work in the Eight Pillars of Economic Generation and for its operational excellence, the chamber is the catalyst for building prosperity in Round Rock. The chamber initiates programs that create a dynamic business climate and improved quality of life through innovative community partnerships and invested business leaders. For more information visit, roundrockchamber.org