Director of Business Attraction
Nichole is the director of business attraction leading Round Rock’s economic development business recruitment efforts. She is in charge of planning, directing and overseeing business development efforts for the city. Nichole has over ten years of marketing, communications, and sales experience; focusing the past five years recruiting and attracting talented companies to Texas.
While at the Round Rock Chamber, she has worked with companies like Premier Research Labs, ICU Medical, Amazon, Samsung, Dell Technologies, and others to establish or grow a presence in Round Rock. Prior to coming to the City of Round Rock Nichole served as the director of marketing for Allen Economic Development Corporation and was the manager of sales and marketing for Dallas County Community College District; focusing on workforce professional development.
Nichole is a graduate of the University of Cincinnati, holding an MBA in marketing management and a Bachelor of Science degree in Cultural Anthropology. She is a member of Opportunity Austin, Texas Healthcare and Bioscience Institute, Texas Economic Development Council, and the International Economic Development Council.
In addition to Nichole’s current role, she teaches marketing courses for Ohio Christian University, as well as volunteers her time to help veteran based companies, such as VETSEMR, with their marketing efforts. Previously, Nichole served on the United Way of Collin County and Allen Community Outreach Boards of Directors.
Vance has been honored by the International Economic Development Council with three Gold and one Bronze Excellence in Economic Development Awards. IEDC’s Excellence in Economic Development Awards program recognizes the world’s best economic development programs and partnerships, marketing materials, and influential leaders in economic development.
As executive assistant for economic development, Roni’s role is dynamic and multifaceted. She supports our business attraction, business retention & expansion, and economic data efforts as part of the economic development team.