A Look At Round Rock Economic Development In A Thriving City

By: Andrea Curry Realtor

It’s easy to see why Round Rock is one of the fastest growing metro areas in both Texas and the nation. From new master planned communities to unique parks and amenities, plus its proximity to Austin, many consider the city a great place to raise a family.

The numbers don’t lie. According to the U.S. Census Bureau’s population estimates released earlier this year, the AustinRound Rock area grew by more than 53,000 people between 2017 and 2018. That growth made the area the seventh overall in top U.S. metro areas in terms of numeric growth.

Nichole Vance, director of business attraction for the Round Rock Chamber, says families tend to choose Round Rock as a place to live because it’s just 15 miles away from downtown Austin, which means residents can enjoy all the conveniences of a big city plus the closeness and atmosphere of a small town,

 “Round Rock is recognized for its award-winning master plan, park system and school district, while being one of the safest, most affordable cities in the country,” she says. “People that live here love calling Round Rock their home.”

Similarly, businesses choose to locate in Round Rock for some of the same reasons.

“On its own, Round Rock offers one of the state’s top-rated school systems, boasts top talent, big-city opportunities like quick access to higher education, and progressive industries,” Vance says. “The city’s proximity to Austin and other high-quality suburban towns make Round Rock stand out.”

Some of the new economic development occurring in Round Rock includes KalahariResorts & Conventions, which is on track to open in November 2020. Vance says the resort will be Kalahari’s biggest, with a 223,000-square-foot indoor water park, 200,000-square-foot convention center and 80,000-square-foot theme park.

 Another major project, The District, is set to be built on roughly 65 acres of land south of SH 45 and north of Greenlawn Boulevard. The mixed-use development will include Class A office, hospitality, retail, residential and parking space, Vance says.

Nutty Brown Cafe & Amphitheatre is also scheduled to open soon. It will include a large outdoor music venue with capacity for about 7,000 people as well as a two-story restaurant and bar with a rooftop deck, Vance says.

Besides new business, amenities for families are also on the rise in Round Rock. The city already boasts approximately 20 miles of hike and bike trails, but that will expand to 26 miles over the next several years.

 “We are continuously working to link the trail segments together to provide more connectivity for residents,” Vance adds.

Additionally, the Clay Madsen Recreation Center, a facility with gymnasiums, a lap pool, racquetball courts, cardio equipment, a weight room and more, is adding two soccer fields.

The city-owned Old Settler’s Park will also be upgrading cricket facilities and adding an adult softball complex soon.

Round Rock believes a healthy economy contains a diverse business base which supports its economic vitality,” Vance says. “One of the primary benefits of diversification is if one business fails, the effect on the overall economy will be minimized. Leaders in Round Rock consider economic diversity to be an essential development goal.”

With that in mind, Round Rock targets industries and projects to help build and support a growing diversified community and this will continue to be the focus for years to come, Vance adds.

 If you’re considering relocating to the Round Rock area, Vance suggests contacting the economic development department at the Round Rock Chamber as a great first step for gathering information. In addition, the city of Round Rock also has a planning and development team that is a great source for information, she says.

 “If [a future] resident wanted to conduct online research they could visit the city’s planning department online,” she adds. “This would allow the [future] resident to pull information on the status of city permits, but also to view current development projects under way.”